ABOUT

初めまして SMILER(スマイラー)です。
毎日が「もっとスマイル」で溢れるよう、見たら思わずにっこりするオリジナルデザインの商品をお届けしております。
ユニークで楽しい見た目+抜群な機能性+動物愛護をコンセプトに、これからもどんどん色んな「にっこり」を作っていきます。

全ての商品は微笑みの国「タイ」出身のデザイナーによってデザインされ、タイや日本含め世界の人々がSMILERの商品でより笑顔になれることを目指して日々がんばっております。
よろしくお願いいたします。

Hello to all!

We are SMILER. Our products are created with playful designs which aim to bring "more smiles" into the world.
Our designs are unique, fun, and suitable for everyday use. The 3 Fs we always put into our products are Fun design + Functionality + animal-Friendly (we promise there is no animal parts in any of our products).

All of our products are created by PEI, our designer from the Land of Smiles "THAILAND". We aim to make everyday life more interesting and bring more smiles to people around the world with our products. Stay tuned for what's next :-)

Brand Owner + Designer
筒井ペイ / Tsutsui PEI

バンコク出身。2012年一橋大学大学院商学研究科(MBA)修了。社会人になってからデザインへの興味が湧き、帰国後タイのデザイン学校に入学し、2016年に卒業。遊び心のあるデザインをコンセプトに「SMILER」を立ち上げ、様々な商品を企画・販売。

Born in Bangkok, PEI came to Japan in 2006 and finished her Bachelor's and Master's Degree from Hitotsubashi University. She fell in love with many fun designs in Japan so she decided to enroll in a Design Institute in Thailand to learn more about design. After getting her diploma in Product Design, she started the brand "SMILER", hoping to bring more smiles into the world with her designs. The brand started in Bangkok but is now based in Tokyo, aiming to bring smiles to people around the world.